![]() ![]() Early on it was about going to these craft fairs and really understanding the needs of these people and how they sell. Brandon the CEO came up with the idea when he had a shirt company, and he also had an iPhone accessories company. What are you doing to reach out to these customers and get the Stitch name out there?Īt first it was all feet on the street. Then people tell them they love it, so they decide, “I’m going to sell online.” Once they start selling online on something like Etsy, then they say, “I want to have my own website, my own identity.” As they grow, Stitch allows them to sell through these different locations in a very efficient way, which is what we’re all about. So a lot of people start out with a great product idea, and then they start selling it at a local show or local craft fair. A lot of those businesses that they grow need the resources to help them grow more efficiently. There’s a huge contingent of DIY people out here. So San Francisco is probably a good place for you, being a hotbed of DIY craft activities.Ībsolutely. They’re all in inventory-based companies. So any customer that sells a product-our customers aren’t service-based. ![]() People that sell wholesale-a lot of our customers sell consignment to local boutiques and shops. So they might sell online, through multiple channels they might have their own website they might sell on numerous marketplaces but they also may sell offline. They are typically smaller businesses that sell products in several different ways. What does your ideal customer look like?Īll our customers are product-based customers. So it gives people piece of mind and helps them understand when they sell something in one location, and the other location is updated in real time. We integrate with an application called SAIL, which is a mobile credit card reader that allows people who sell at street fairs to sell items offline, and have those sales immediately talk to their online stores. It also allows people to sell through offline channels like street fairs or trunk shows. So it’s real-time inventory management across channels. If you have 15 shirts or 15 candles available and you sell five from Etsy, your Shopify store will update and reflect that. Let’s say you sell those products on two different websites-one being Etsy for example and one being Shopify. For example, if you are a company that sells shirts or candles, you have to sell a product. It helps them manage their inventory through multiple channels. Stitch is a software-as-a-service for small businesses that make and sell products. LOCATION: San Francisco, CA What is Stitch and how does it work? ![]()
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